GoAutomaton is a Hong Kong based firm dealing with business softwares to automate processes. This client faced the challenge of explaining complex processes and terms in a simple way through a website, which is when we stepped in.
The GoAutomaton website uses a great deal of illustrations and icons. We made it a point to keep it colourful, and engaging to improve user retention on the site. The homepage gives a comprehensive understanding of the firm and its services with appropriate usage of call-to-action buttons to help navigate users to more relevant information. What’s striking about the website is the use of the colour orange against black giving a contrast adding to the overall appeal of the website.