WakeApp Fresh delivers fresh milk to your homes early in the morning without knocking on your door on a subscription basis. They wanted their brand to be seen as ‘fresh’ and ‘easy to use’. For this we picked bright green portraying freshness, health and nature for the users to relate to the brand. Using this as the primary colour, we added neutral colours like dark grey, light grey and white.

The website was built with the objective of informing the visitors about the brand and ask them to download the app so we kept it a simple, one page website with links leading to their mobile app. Every element on the website speaks about the brand’s commitment to freshness and natural products.