LPA being an emerging player in the luxury car storage and auction industry, they wanted a responsive website with a premium and luxury feel to achieve the following goals:
Before the design phase, multiple meetings with the stakeholders were held to understand the idea behind the brand, their USP and vision. Then we moved into looking for data on premium and vintage cars, the sales, demand, target market and information available to prospective customers. We found that even though the market is a niche one, there were quite a competition. Other findings included:
The website employs a well-balanced typographic choice where one offers a modern and bold appearance, lending a sense of prominence key elements and the other provides clear readability enhancing the overall user experience.
The colour palette for this website’s design is a harmonious blend of black and gold. Black symbolises sophistication, while gold exudes luxury and elegance. This combination creates a visually striking and timeless aesthetic.
The design incorporates subtle micro-animations that provide a delightful and engaging experience for users. These animations not only add a touch of elegance but also guide users intuitively, enhancing their interaction with the website.
Striking the perfect balance between legibility and aesthetics was a paramount objective. The typography choice ensures readability while maintaining a visually appealing design, ensuring users can easily consume content without sacrificing style.
Streamlining the user journey was a central focus. The design minimizes the number of clicks required to achieve goals, ensuring users can quickly access vital information about car listings, auctions, and services. This approach enhances user satisfaction and conversion rates, aligning with LPA’s objectives of transparency and accessibility.