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Our goal was to develop a user-friendly app facilitating post-event networking by enabling users to effortlessly connect with other attendees.
We conducted workshops to glean insights into user needs, supplemented by thorough competitor analysis. Through persona mapping and affinity diagrams, we meticulously identified essential features, crafting a cohesive user interface structure. Our process involved a comprehensive exploration of market competitors, informing strategic decisions in feature selection and user experience design.
Opting for a minimalist approach, our design prioritized clarity, reducing the number of clicks for user actions. Our design ethos centered on providing users with an airy, uncluttered interface, minimizing information fatigue. We ensured easy access to pertinent information, leveraging intuitive design elements to streamline user interactions.
Utilizing shades of blue and purple, we aimed to convey ambition and professionalism, while infusing warmth and friendliness through subtle gradients. Our color palette, featuring a blend of blue and purple tones, evokes a corporate feel with a touch of approachability, enhancing user engagement.
We selected clear, legible fonts that exude professionalism, ensuring a seamless reading experience for users of all ages. Our typography choices reflected a balance between elegance and readability, catering to the diverse needs of our target audience.
Our overarching aim was to deliver an app resonating with users, offering a seamless experience tailored to the varied demographics of our audience, spanning ages 30 to 60+. By prioritizing usability and accessibility, we aimed to create a design that meets the needs of our primarily working professional user base.
