Menu
Vicked Good, Malaysia’s first 100% plant-based bakery, approached us to create a new e-commerce website to streamline their order process and enhance their online presence. They needed a solution that would not only facilitate easier order management but also offer a more visually appealing and user-friendly experience for their customers. Additionally, they lacked a cohesive color theme, brand identity, or supporting collaterals to unify their visual presence. We took on the challenge of designing a complete brand overhaul, including the website, a unique visual identity, and key assets like their café menu to create a seamless and engaging experience for their audience.
Through extensive preliminary and secondary research, we analyzed the buying patterns of Vicked Good’s target market and conducted a competitor analysis. This research helped us identify gaps in the market and weaknesses in their previous website. Using journey maps and user flows, we crafted a strategic action plan to enhance the website’s usability and functionality.
Reflecting the brand’s plant-based ethos, we chose green as the primary color, utilizing various shades to create a cohesive and inviting look. Dark grey text complements the green, maintaining a simple yet impactful aesthetic.
To achieve a balance between elegance and friendliness, we selected ‘Fraunces’ for titles and ‘Poppins’ for paragraphs. This combination ensures readability and versatility, aligning perfectly with the brand’s identity.
In the design phase, our focus was on searchability, scalability, and visual appeal. We minimized distractions while incorporating soft, appealing elements to retain user interest. The result is a user-friendly, visually engaging website that effectively supports Vicked Good’s growth and customer needs.
To ensure scalability, we implemented slider images that allow the client to easily update and customize the number and content of slides based on occasions or promotions. This flexibility ensures the website remains dynamic and relevant.
The inclusion of a hamburger menu improves both scalability and searchability, providing a seamless navigation experience regardless of future expansions. Additionally, detailed filtering options were designed to enable users to quickly locate desired items with minimal effort, reducing the number of clicks and enhancing overall efficiency.
Understanding the importance of storytelling in engaging users with a brand, we broke down the company’s background into bite-sized, easily digestible pieces. Utilizing micro design elements, we presented this information in a visually appealing way, making it easier for users to absorb and connect with the brand’s story. This approach not only informs but also fosters a deeper connection with the audience.
Personalized product recommendations were incorporated based on user behavior insights and data analysis. This feature promotes upselling by offering meaningful and relevant options, driving sales while enhancing the user’s shopping experience.
This project was a true reflection of our passion for creating meaningful designs that make a difference. Working with Vicked Good, a plant-based bakery dedicated to sustainability, was both inspiring and fulfilling. The design works because it seamlessly blends user-centered functionality with a visual identity that reflects the brand’s ethos. Every feature was thoughtfully crafted to simplify the customer journey, promote scalability, and celebrate their plant-based mission.
For us, this wasn’t just another project—it was a chance to contribute to a movement we deeply believe in. Designing for a cause that aligns with our values as creatives and environmentalists made this experience incredibly rewarding.
We truly enjoyed collaborating with the wonderful team at Vicked Good, and we’re excited to work with more brands championing sustainability and conscious living in the future. 🌱
