How did COVID impact Small Businesses?
There is no doubt that the ongoing COVID pandemic has completely disrupted the world. It literally turned the world upside down, as we all went from doing things a certain way to being forced to adapt to the new normal. Most of us moved to working from home (raise your hand if you are still […]
Minimalism And Design
There is a tendency for people to go overboard in the name of design. Mismatched colours, confusing fonts, complicated animations and content overload are only some of the ways in which design can go wrong. We don’t need to tell you the impact of this- it’s pretty clear that bad design just doesn’t work. In […]
Top 10 font combinations- Matches truly made in heaven!
Did you know that a person is more likely to trust information written in Baskerville than comic sans or even Helvetica for that matter? It’s true. A study shows that Baskerville is ‘truth’s favourite typeface’. It could be because we are trained to accept certain typefaces more than others or maybe because Baskerville was used […]
6 Stunning colour palettes for websites!
Ever wondered how grey means gloomy while yellow is youthful and celebratory? Why do so many tech firms use blue in their logos and fast-food chains red? Colours inadvertently play an integral role in moulding our perception of an object/situation. In design, your choice of colours needs to speak to your audience, convey the message […]
When is it the Right Time to Consider Rebranding?
Businesses invest a lot of time and effort into branding to connect with their target audience and successfully advertise their products/services. However, most of them think that branding is a one-time exercise ideally carried out at the initial stage. This line of thinking means there is a lack of clarity about rebranding, which can be […]
Design and its Importance in our Daily Lives!
This article aims to explain design in the most simplest terms, and dive into how design is a part of everything, from a small pen to a large rocket. We then dive into an example to understand this better and also take a look at why good design matters. Design is Everywhere You Look. Design […]
Smitch
LOCATION INDUSTRY SERVICES India Home Automation Website Branding Mobile app Product Videos Product Packaging LOCATION INDUSTRY SERVICES India Home Automation Website Branding Mobile app Product Videos Product Packaging Brief Smitch is a smart home automation company based in India. Their aim to be the leading smart home product brand in the country by selling their […]
VYB
VYB Location Bangalore Industry IoT Services Branding, Mobile App UI Design, Product Package design, Marketing Collaterals Brief VYB is an IoT product manufacturer targeting premium smart home product users. We were approached to bring their vision of a modern and unique brand position and a much improved app user experience into life. Branding Clients vision […]
5 Essential Guidelines for Using Social Media Effectively
This article was originally posted on tenfold.com Using social media in a business setting isn’t a new concept, yet many companies simply don’t see any value in it. To some, these websites might not seem like anything more than a place to share selfies, and pointless daily updates, but that couldn’t be further from the truth. Every minute, there […]
What Every Business Should Know About IT Sales & Marketing Tools
This article was originally posted on tenfold.com With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the rate of adoption of marketing technology is astonishingly low among mid-market B2B companies—except those in […]
